Mastering Business Management

This book is a symphony of strategic insights, blending time-tested principles with innovative approaches

1300 300 746

Hands-On, One-On-One Business Coaching, With AI Built In

Hi, I’m Toby, a business coach, qualified accountant and AI expert. For over two decades, I’ve worked one-on-one, in the trenches, with Australian business owners on the three areas that drive every business: money, growth and people.

There’s no magic fix for your business, whatever the social media gurus promise, and AI isn’t one either. What works is a set of proven principles, put in place properly. Through my one-on-one coaching programmes, I help you implement them in your business, using AI strategically where it genuinely saves you time or makes you money. And I don’t just advise. I roll up my sleeves and help you make it happen.

Book a call below for a quick chat to see if and how my coaching can help.

Download the Free 21-Step Business Success Checklist

How does your business really stack up? This checklist covers the 21 proven steps every business needs across money, growth and people: from knowing your profit, break-even and cash flow, to building marketing that brings in the right customers and a team that runs without you.

Tick off what you’ve got in place, spot the gaps holding you back, and see exactly where to focus next. Plus, I’ll share practical tips on where AI can save you time and money along the way.

The Problems I Help You Solve

Money Problems

You’re not sure if you’re actually making a profit, and you’ve no idea where all the cash goes. I’ll help you understand your numbers, take control of your cash and set up simple reporting using AI, so you know exactly where you stand.

Growth Problems

You know the business could be bigger, but your marketing is hit and miss, leads slip through the cracks, and every push for more sales just creates more chaos. I’ll help you build the marketing, sales and systems to grow consistently and profitably.

People Problems

You’ve got a team, but everything still comes back to you. You’re working too many hours, stepping in to fix things, and the business can’t run without you. I’ll help you build, manage and lead a team that takes the pressure off.

How Coaching Works

All my coaching is one-on-one, with hands-on support from me. There’s no group coaching, and I only work with a small number of clients at any one time, so you get my full attention. Most clients join a coaching programme: for a fixed monthly investment, we work together weekly, fortnightly or monthly, depending on what your business needs. Or, if you’ve got a specific project, you can buy a block of hours and use them as you need. It’s for business owners at every stage, from start-ups to businesses with up to 50 staff. And it all starts with a discovery call.

1. Discovery Call

It all starts with a quick 10-minute chat ,with me, to see if and how I can help, and for you to ask any questions you have. If it's a good match, we'll then book in your free intro session.

2. Free Intro Session

This is your chance to take coaching for a test drive and check me out. We'll look at where your business is now, where you want it to be, and your biggest challenges and opportunities, then map out a plan to take it to the next level. Then if we think coaching could help, we'll go through the options and find the one that suits you best.

3. Kick-Start Day

All coaching programmes start with a Kick-Start Day. We spend two half-days doing a deep dive into your business and build your plan: where you want the business to be in three years, your goals for the next 12 months, and a clear action plan for the next 90 days.

4. Coaching

Then we get into the coaching and work the plan. We meet weekly, fortnightly or monthly for around 90 minutes to work through your action list. At the end of each session, you'll have tasks to complete and so will I, and we both work on the tasks to get things done.

I only work with a set number of clients, so spaces are limited. Your discovery call and intro session are with me, not a salesperson, because the goal is to genuinely see if we’re a good match and if I can move your business forward.

Coaching is a partnership. I work closely with you and your senior team, and between sessions you can call or email me about any issue in your business. I become part of your management team, and we work closely together. There are no lock-in contracts; you stay as long as you’re getting value. That’s why getting the right match matters.

If you’d like to find out if and how coaching can help, let’s start with a chat. Book a call in my calendar below.

I Roll Up My Sleeves and Do It With You

A traditional coach tells you what to do, comes back a week later and gives you a kick up the backside if it’s not done. After 20 years of coaching, I’ve found it works far better when I roll up my sleeves and get tasks done with you. Some things you just don’t have the time or the skill set for, and it’s quicker and easier if I do them for you.

For my clients, I’ve worked with their bookkeeper on financial forecasting, preparing accounts and managing cash flow, and written their marketing copy. I’ve helped set up and manage their Google Ads and Meta campaigns, or held their agency accountable to improve results. On the people side, I sit in on interviews, coach managers to lead their teams, and run weekly sales and production meetings with team members, reviewing last week, planning the week ahead and holding them accountable.

It’s part coach, part consultant. You get things done faster, you get better results, and you keep the momentum going, rather than stalling between sessions.

Hands-On Help Putting AI to Work in Your Business

AI is changing how small businesses work, but most owners don’t know where to start, what to trust, or where it will actually make a difference. That’s where I come in. I don’t just advise; I get hands-on and set it up with you.

For other clients, I’ve connected AI to their website, Google Analytics, ad accounts, accounting software and social media to deliver automatic daily, weekly and monthly reporting and analysis. I’ve set up AI agents that give customer service and operations teams instant answers, produce quotes in a fraction of the time, plan delivery and job schedules, and take care of social posts, video editing and copywriting.

We use AI where it earns its keep, and keep the human side where it matters: your judgement, your customer relationships and the way you lead your team. You get the efficiency of AI with one-on-one support from someone who understands AI, business and the people behind it.

Meet Toby

Toby is the founder and coach at SMART Business Coaching, and he’s the person you’ll work with directly. There’s no big team of salespeople, and no junior coaches he hands you off to.

He works one-on-one with a small number of business owners at any one time, so you get his experience, his attention and his hands-on support. Meet him below.

Hi, if we haven’t met already, I’m Toby, known as the blind accountant with the English accent. All of that is true.

I’m a qualified accountant, but I left the accounting firm many years ago to work one-on-one with business owners. I’ve been coaching ever since, long before most owners knew what a business coach was (yes, I’m getting old).

My love of business and personal development started during my accounting studies, with the first business book I ever read: The E-Myth by Michael Gerber. It changed how I saw business, and I’ve been hooked ever since.

Since then, I’ve read hundreds of books, completed countless courses and studied under many of the world’s leading thought leaders. I still spend my spare time learning about sales, marketing, psychology, finance, business and now AI too (yes, I’m a bit of a nerd). What I love most is bringing what I’ve learned into my clients’ businesses.

I’m legally blind, which comes from my genes, although I can still see what I need to. Some people call it selective seeing. And I’m English, which I’m happy to admit unless the Ashes are on.

Today, I combine my accounting background, over two decades of hands-on coaching and the latest AI tools to help business owners get on top of their money, grow their business and build a team that runs without them.

I believe our way of life is built on the backs of small business owners who risk everything for a dream. that’s why I love what I do. My job is to help them succeed.

Client Case Study

Vhedia Media: A Business That Grows Without Ben Doing Everything

The challenge: Ben had built Vhedia Media into a busy business, but growth depended on him. He was driving the marketing, managing the team and carrying every decision himself, without a clear view of the numbers behind it.

What we did: First, we got Ben in control of his finances, so he clearly understands his break-even, margins, contribution margins, ad spend and cash flow. Then we updated and put in place new marketing strategies across Meta and Google to grow the business, and built a management team with a general manager, so the business could run without Ben in the middle of everything. I worked closely with Ben’s team throughout, running meetings with them directly so the changes actually got done.

The result: A growing business with a management team in place, and an owner who’s excited about the business again. In Ben’s words: “It’s actually got me really pumped for the business again.”

Client Case Study

From Under $1 Million to Over $10 Million a Year

The challenge: Jess’s business was doubling every year, across manufacturing, distribution and sales. Growth that fast puts pressure on everything. Cash gets tight, costs get harder to track, and the team can’t keep up with the work coming in.

What we did: We kept the finances firmly under control, with strong cash flow management, daily, weekly and monthly reporting, and a clear understanding of costs and margins at every stage of growth. At the same time, we built the team and the structure to support it, with operations, marketing and management teams, so the business could keep scaling without everything landing on Jess.

The result:

Revenue: from under $1 million to over $10 million a year
Team: from 3 people to 35
Five years in, Jess says he “couldn’t move forward without Toby.”

From Under $1 Million to Over $20 Million a Year

I coached Clarke’s Design & Construct, a commercial builder, for over seven years. In that time the business grew from completing two or three projects a year to more than 15, and from under $1 million a year in revenue to over $20 million.

Just as important, we built a full management team to run the business day to day, so the owner can step away and take time off knowing it’s in good hands.

5x Growth, With the Team and Sales Engine to Match

I worked with Prana On through a period of rapid growth, as the business grew to five times its size. Growth that fast puts pressure on everything, so we kept the finances under control while building the structure to support it.

We built out the team, including a dedicated sales team with clear targets, processes and accountability, so the business could keep growing without everything relying on the owner.

From an Idea to $10 Million a Year

ve worked with BCC Homes for three years, starting before the business even existed, when I helped the owners develop the concept from the ground up. Today it turns over $10 million a year with a team of 15.

Along the way, I helped develop their website, marketing strategy, sales processes and financial management. Then we built a strong team with clear KPIs and financial rewards tied to performance.

What Our Clients Say

Toby has been coaching me now for around 7 years. I have learned so much from Toby, he is a wealth of information, it’s like he has read every business and personal development book ever written, and has consolidated that knowledge into the key things you really need to know. Toby’s insights on understanding people, and how to deal with a customer or staff member who has a grievance, have proved invaluable to me. Thanks Toby!!

Toby has changed my business, and well, my life.He has helped me create systems and policies for my staff, assisted with training them, helped with internet marketing and just about everything across the board with my business he has helped in improving.

We've been working with Toby now for several years. His knowledge and assistance on how to grow our business has been excellent. His support has helped us grow our business and we have learnt a great deal from his advise. We highly recommend Toby for all your business coaching needs.

We’ve worked with Toby for several years and find him caring, patient and knowledgeable. He is our rock when business becomes very overwhelming or stressful and realigns our focus. Toby is part of our team!

I have been working with Toby from E-Comm Business coaching for over 10 years. He helped us get the courage to go into business and has been instrumental in helping us with personal and business growth. Toby is very good with financial coaching and ensuring you measure the key numbers and also with the soft people side, helping us understand and manage ourselves and our team. He is also very good with marketing and is always up with the latest innovations and trends.

Receiving business coaching from Toby has been one of the greatest opportunities provided to me professionally. Toby has played an integral part in developing my role, building my team and further developing my skill set. Toby's ongoing support has been second to none. Highly recommended.

When we first enlisted the help of Toby, I thought we were doomed, and it would be easier to declare bankruptcy. It did not take long to build a fantastic working relationship with Toby. His straightforward approach, mixed with a great sense of humour really helped. We started running our businesses, opposed to our businesses running us! Over time the cash flow problems that once plagued us, gradually became a distant memory. We were approached with the opportunity to sell both of our shops with an offer just to good to refuse.

Toby has been an absolute asset to our business. He has helped us implement invaluable software, systems and procedures to assist with the company’s growth. He has helped us employ a fantastic team which has made all the difference to operations and also made running our business a lot more enjoyable. He has helped improve our marketing, and since working with Toby we have been growing strong and look forward to our biggest year yet. Toby is a great guy and it’s been a pleasure working with him.

The Business Success
to Roadmap

Below is the roadmap we use with small business owners to ensure they implement all the tried-and-tested principles that provide a solid foundation for running a successful business.

Client Success Stories

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Frequently Asked Questions

1. Who is your coaching for?

Business owners at every stage, from start-ups to businesses with up to 50 staff. If you’re struggling to get on top of your money, grow consistently, or build a team that runs without you, coaching can help.

2. Is the coaching one-on-one or in a group?

All my coaching is one-on-one, with hands-on support from me. There’s no group coaching, and I only work with a small number of clients at any one time, so you get my full attention.

3. How does coaching work?

It starts with a quick 10-minute discovery call to see if and how I can help. If it’s a good match, we book a free intro session to look at where your business is now and where you want it to be. Coaching programmes then start with a Kick-Start Day, where we build your three-year vision, 12-month goals and a 90-day action plan, and then we get to work on the plan together.

4. How often do we meet?

Weekly, fortnightly or monthly, for around 90 minutes, depending on what your business needs. Between sessions, you can call or email me about any issue in your business.

5. How much does coaching cost?

Most clients join a coaching programme for a fixed monthly investment. If you’ve got a specific project, you can buy a block of hours and use them as you need. We’ll go through the options at your free intro session and find the one that suits you best.

6. Is there a lock-in contract?

No. There are no lock-in contracts; you stay as long as you’re getting value. That’s why getting the right match up front matters.

7. Do we meet in person or online?

Either. I meet clients face to face at my office in Southport on the Gold Coast, or via Zoom, so you can work with me wherever you are.

8. What makes your coaching different?

I’m a qualified accountant with over 20 years of coaching experience, so everything starts with your numbers. And I don’t just tell you what to do: I roll up my sleeves and get tasks done with you, from financial forecasting with your bookkeeper to setting up your marketing and systems.

9. How do you use AI in my business?

Practically, and only where it earns its keep. I get hands-on and set it up with you, from automatic financial and marketing reporting to AI agents that answer customer questions, produce quotes and handle social posts, so you save time and money.

10. How do I get started?

Book a quick discovery call in my calendar using the Book a Call button. Or download the free 21-Step Checklist to see where your business stands across money, growth and people.

1. Who is your coaching for?

2. Is the coaching one-on-one or in a group?

All my coaching is one-on-one, with hands-on support from me. There’s no group coaching, and I only work with a small number of clients at any one time, so you get my full attention.

3. How does coaching work?

4. How often do we meet?

Weekly, fortnightly or monthly, for around 90 minutes, depending on what your business needs. Between sessions, you can call or email me about any issue in your business.

5. How much does coaching cost?

6. Is there a lock-in contract?

No. There are no lock-in contracts; you stay as long as you’re getting value. That’s why getting the right match up front matters.

7. Do we meet in person or online?

Either. I meet clients face to face at my office in Southport on the Gold Coast, or via Zoom, so you can work with me wherever you are.

8. What makes your coaching different?

9. How do you use AI in my business?

10. How do I get started?

Book a quick discovery call in my calendar using the Book a Call button. Or download the free 21-Step Checklist to see where your business stands across money, growth and people.

Training & Support

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Hi, I’m Toby, a business coach and qualified accountant. I work one-on-one with Australian business owners to get on top of their money, grow their business and build a team that runs without them, using AI where it genuinely saves time or makes money. I don’t just advise. I roll up my sleeves and help you make it happen.

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Mastering Business Management

1300 300 746

Hands-On, One-On-One Business Coaching, With AI Built In

Download the Free 21-Step Business Success Checklist

The Problems I Help You Solve

Money Problems

Growth Problems

People Problems

How Coaching Works

1. Discovery Call

2. Free Intro Session

3. Kick-Start Day

4. Coaching

I Roll Up My Sleeves and Do It With You

Hands-On Help Putting AI to Work in Your Business

Meet Toby

Client Case Study

Vhedia Media: A Business That Grows Without Ben Doing Everything

Client Case Study

From Under $1 Million to Over $10 Million a Year

From Under $1 Million to Over $20 Million a Year

5x Growth, With the Team and Sales Engine to Match

From an Idea to $10 Million a Year

What Our Clients Say

The Business Success to Roadmap

Client Success Stories

Lorem ipsum

Lorem ipsum

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Lorem ipsum

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Frequently Asked Questions

Training & Support

Sign up to Newsletter

Useful links

Programs

Legal

The Business Success
to Roadmap